The decision to expand your distribution network in order to reach new markets is a process that might be complicated.
The decision to expand your distribution network in order to reach new markets is a process that might be complicated; nonetheless, is fundamental to receive the benefits that comes with the commercialization of a product with export quality. Over the last months, new safety laws in the United States have become more complex and demanding, so that it will require each producer to reinforce and resume the safety measures to comply with the requested high standards.
Commitment of value and security in the supply
This ambition to take your business to the next level will only be possible in the hands of an experienced marketer in the industry and the commitment to add value to its customers. Triple H, a family company based in Texas that has demonstrated its experience and seriousness trough the accelerated commercialization of Mexican vegetables in the American market. Is the ideal ally.
When Juan Carlos Valdez Medina, General Manager of Agrícola La China of El Rosario, Sinaloa, decided it was time to reach new markets for his chili peppers and tomatoes through export, he resorted to Triple H commercial support.
For Valdez Medina, this decision has been one of the most profitable since it has allowed him to achieve multiple goals: “to be able to market our premium products in new markets and at the same time, to keep open the opportunity to distribute in national market,” explains the Sinaloa producer.
New windows and possibilities for the Grower, -of course- involves a more demanding degree by the market. “What customers value the most is security in the supply and Triple H has the ability to achieve it through its extensive network of growers across Mexico, supplying all year round; we’ve joined that solid infrastructure”. Said the General Manager of Agrícola La China.
Constant communication and transparency
Valdez Medina values the constant communication and transparency given by Triple H and admits its advice and support have been key throughout this journey. After five years of commercialization with Triple H, Agrícola La China has consolidated its offer thanks to “the experience, trust within the distributor, both in sales and production advisory.”
The dynamism of the export markets requires that the marketer is aware, and Triple H always is: “Every morning we are aware of the market updates, prices and information about the new regulations,” says Valdez Medina, adding that Triple H’s support “is like having an entire sales department at your service; with a personal touch that you don’t get to see so often in this business.”